Want to Be An Influencer? These 5 Strategies Can Help You Take Full Advantage of IG Live

business development marketing personal development social media Mar 09, 2022
Want to Be An Influencer? These 5 Strategies Can Help You Take Full Advantage of IG Live

   Instagram Live (IG Live) is an interactive feature on Instagram that allows account-holders to broadcast live feeds in real-time. Sharing a live broadcast is a powerful and direct way to connect with followers. Especially for IG users with large audiences on their profiles. Even though IG live seems fool-proof and easy to use, there are actually certain rules of the road that need to be followed when contemplating a broadcast.


Going Live Needs Planning:

Content Marketing Specialist Margot Whitney explains that, “If you’re a marketer looking to reach your audience, there’s at least one place you’ll definitely find them: Instagram. Instagram live is essentially an Instagram story but recorded and streamed on-the-spot. Within the Instagram feed, these live stories display at the very front of listed story-icons to let people know that a business or individual is currently live, and then Instagrammers can watch along in real-time.” Here are a few quick tips on how to pull off smooth IG live sessions:


1.  Refrain from Going Live Spontaneously:

Going live without anything specific to say to an audience sets the stage for breakdowns in communication. Always have a specific theme or announcement in mind before activating a live broadcast.


2.  Give Your Broadcast a Title and Pin It:

Not everybody who joins a live broadcast is going to do so at the exact same time. So pinning a brief explanation about the broadcast is a convenient way to bring trickling or late watchers up to speed.


3.  Periodically Greet Users Who Join the Live:

IG live broadcasts are more enjoyable and engaging when it feels like interaction is going on. Greeting new people who join the live every now and then encourages everyone to stay and keep listening.


4.  Block, Mute, and Disregard Trolls:

Not everyone who joins a live broadcast is there to make a positive contribution to the gathering. Instagram is full of disruptive trolls and bots. If and when hecklers start causing trouble, avoid getting distracted from the main focus of the broadcast.


5.  Save the Footage for a Future Repost:

If a live broadcast goes well, archiving it is a good way of creating likable content. Reposting footage from a live gives people who couldn’t attend a chance to join in on the experience.



The more people are likely to watch a live broadcast, the higher the stakes are for anyone broadcasting. This is why it’s always a good idea to do some prep work before going live on Instagram. In addition to being conversational and magnetic, it’s also helpful to broadcast from a place that’s controlled and tidy. If you like what you just read from our blog, you’ll love the various informative courses, workshops, and events listed on our websites and social media. Whether you’re interested in personal development, or the overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how Richard Martinez can help you break past your daily struggles and start soaring in success.

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