This 5-Step Technique Can Turn Any Sales-Rep Into a Guaranteed Closer

  There are two ways to generate results when it comes to sales.  Going with your gut, or using an organized plan.  Even though it’s possible to do well by winging it, thoughtful forecasting is a far more superior method.  Every sale is a technical process that unfolds in stages.  So the more people prepare for each stage of selling, the more control can be exerted over the unpredictable aspects of deals and transactions.

Sales Should Happen in a Cycle of Events:

Business Writer Steli Efti advises that, “In theory, learning how to close a sale is simple. In practice, however, selling is surprisingly complicated. Much of the real work in closing a sale is actually done in preliminary research, and early conversations. Conversations where you qualify your prospect and determine whether or not they stand to benefit from your solution.” Here are a few quick tips on how to implement a methodical sales strategy:

STEP #01 – Analyze Your Customer Base:

Who is the ideal customer?  And what does it take to establish a sense of commonality with them?  Answering these questions will motivate an intelligent or mindful approach towards first contact.

STEP #02 – Prime Your Customer Base:

Before literally initiating a sale, it’s safe to assume that the envisioned customer knows nothing about the product(s) on offer. They need to be educated, through marketing and advertising, about the tangible value that a product/service will create in their lives.

STEP #03 – Make Contact with Potential Customers:

Once a potential client has been exposed to significant advertising, there’s a higher chance that their minds will be receptive to direct solicitation.  This is when a sales representative should swoop in, and make an introduction.

STEP #04 – Cultivate a Conversational Exchange:

Regardless of the circumstances surrounding a sale, clients respond more positively to sensible persuasion.  A good sales representative knows how to break the ice with relaxing small-talk, instead of ambushing prospects with aggressive demands.

STEP #05 – Propose a Transactional Exchange:

After a potential client has had time to digest the pros and cons, they should be presented with a transactional window.  This window can beat long, or brief, depending on the urgency of the sale.  Nonetheless, as long as the client has gone through systematic conditioning as previously described, they are more likely to eventually commit to a deal.

Conclusion:

Being good at sales requires more than charm and charisma. A good salesperson also structures their path into transactions. By following a systematic process of customer analysis, the odds of successfully closing deals and transactions are amplified. If you like what you just read from our blog, you’ll love the various informative courses, workshops, and events listed on our websites and social media. Whether you’re interested in personal development, or the overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how Richard Martinez can help you break past your daily struggles and start soaring in success.