Think You’ve Got a Genius Idea for Your Business? Follow These 5 Steps to Get Things Done Right

business development business relationships digital marketing marketing May 29, 2022
Think You’ve Got a Genius Idea for Your Business? Follow These 5 Steps to Get Things Done Right

Most people are programmed to believe that business is all about selling goods and services.  But the reality is that businesses run on ideas more than their products.  Just think about it. Every single Fortune 500 company started out from the exact same place.  A single person’s imagination.  Which begs the question – how can an entrepreneur tell whether they have a great business idea? And what’s the best way to turn good ideas into tangible reality?


It’s All About Trial and Error:

Business Writer Brian Hill explains that “Experimentation allows entrepreneurs to save money. Instead of plunging into a new market with a large expenditure of resources, a company can limit its financial exposure in the event that its strategy doesn’t work. Experimentation allows entrepreneurs to pursue more than one opportunity to discover which one has the most potential.” Here are a few quick tips on how to logically test-run bright ideas in business:


STEP #01 – Simulate the Logistics:

Ideas can only transform into success stories through implementation.  But implementation itself should also be done without waste.  The dynamics of any idea can be finetuned through hypothetical forecasting.


STEP #02 – Check Out the Competition:

Just because somebody’s come up with an inspired idea, doesn’t mean nobody else in the universe has thought of it.  Analyze existing competitors to see how they could be dealing with identical or similar concepts.  This makes it possible to discover challenges and underserved gaps to be bridged.


STEP #03 – Brainstorm with a Think-Tank:

As the saying goes, two heads are better than one.  Having thought experiments with consultants and advisors is a good way to optimize an idea.  Alternative perspectives will shed light on aspects or variables that need attention.


STEP #04 – Talk to Your Customers:

At the end of the day, every idea and innovation in business is designed to serve customers.  This means their opinion should play a prominent role in the operational efforts of an enterprise.


STEP #05 – Execute a Small Sample:

Before charging full steam into the completion of an idea, it can be beneficial to practice with a small sample size of stakeholders.  Soft-launching an idea is a good way to insulate against blind spots.



It’s not enough just to have a ‘light-bulb moment’ in business.  As soon as a bright idea is discovered, the next step should be scientific assessment. Strategic experimentation will ultimately lead to solid and reliable innovation.If you like what you just read from our blog, you’ll love the various informative courses, workshops, and events listed on our websites and social media. Whether you’re interested in personal development, health and wellness, bettering your relationships, or the overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how Richard Martinez can help you break past your daily struggles and start soaring in success.

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