Looking to Grow Substantially on Instagram?

business development business owners career & business digital marketing Aug 11, 2022
Looking to Grow Substantially on Instagram?

As a business owner, it is important to have a strong presence on Instagram. This platform allows entrepreneurs to connect with potential and current customers with ease. It can also be used to showcase products or services in a visually appealing way. Instagram is both user-friendly and highly compelling in its reach.


Instagram Can Be a Shot in the Arm for Business:

Small Business Strategist/Writer Max Freedman explains that “Using Instagram for business will drive brand awareness, boost sales, and orchestrate audience engagement. It’s an excellent way to find customers where they’re already spending time. It can also provide valuable audience insights to use with diverse marketing strategies.” Here are a few quick tips on how to use Instagram lucratively as an entrepreneur:


1.    Incorporate Hashtags into Posts:

Hashtags make it possible for posted content to reach larger, targeted audiences.  Depending on what industry you’re in, there could be trending hashtags that actually amplify visibility.  Hashtags can spread the word about your brand like wildfire.


2.    Engage With Enthusiastic Users:

People who pay attention to posts on Instagram are like gold.  Simply liking and commenting on their posts in kind will attract attention from third parties.  Thereby generating new followers.  Outgoing engagement is also effective with other brands in the same industry.


3.    Use Instagram Stories:

The slideshow element of Instagram stories creates a lot of possibilities for marketing.  Stories can be used to showcase behind-the-scenes content, preview products, or simply produce compelling customer interactions.


4.    Offer Prizes, Contests, and Giveaways:

Exclusive contests on social media never fail to generate buzz.  This is a low-cost way to entertain followers, while also attracting them to product offerings within a business.  The competitiveness of giveaways is sure to excite audiences.


5.    Leverage Calls to Action:

Instagram provides multiple different ways to appeal to others through calls to action.  For example, uploaded images can contain messaging, and so can captions.  People can also be reached via Instagram stories, and by going live.  Calls to action on Instagram can be cascaded for emphasis.



In today's digital world, it is necessary for any firm to have a real-time connection with customers and audiences. Very few platforms make this happen the way Instagram does. Even the most basic participation in Instagram can be rewarding. If you like what you just read from our blog, you’ll love the various informative courses, workshops, and events listed on our websites and social media. Whether you’re interested in personal development, health and wellness, bettering your relationships, or the overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how Richard Martinez can help you break past your daily struggles and start soaring in success.

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