5 Rewarding Rules to Follow When Selling Services to Consumers

business development business owners career & business customers sales small business small business owners Apr 05, 2022
5 Rules to Follow When Selling Services to Consumers

There are two types of products in business. Manufactured goods and professional services. While it’s easy to sell manufactured goods by showcasing their utility, selling services requires a little bit more finesse. It takes an understanding of consumer psychology and glamor to succeed at selling services.


The Proof is in the Pudding with Services:

Entrepreneurial Author Derek Gehl suggests, “When you sell a service, you are the product, whether you're a real estate agent, doctor, lawyer, hairstylist, fitness trainer, investment advisor, landscaper, or whatever. You're selling your time with the promise of a particular result, as opposed to a tangible product.” Here are a few quick tips on how to successfully sell professional services:


1.    Demonstrate Credibility:

Consumers are more likely to respect a service being presented in a well-informed way. A good sales representative should fully comprehend the service they’re vending.


2.    Analyze Customer-Needs Before Reaching Out to Them:

No matter how much utility they provide, services are not universal in nature. They solve unique problems under specific circumstances. Services should only be showcased to customers who have a specific need for them. And this is only possible through market research.


3.    Paint a Vivid Picture With Story-Telling:

Services are often difficult to sample. This means the only way they can be sold successfully is if customers are mesmerized into developing interest.


4.    Reinforce Your Value-Proposition with Testimonials:

Modern consumers rarely accept sales pitches at face value. But when a sales pitch is accompanied by testimonials or endorsements, approval starts to form.


5.    Facilitate a Menu of Options With Product-Offerings:

Services don’t have to be marketed in a fixed way.  They can be provided with different levels of additional features and benefits.  Creating a menu for services makes it possible to cater to consumers with varying appetites for extravagance.



Selling services is all about conveying quality.  It’s about winning consumers’ trust entirely through verbal persuasion.  It takes a combination of knowledge and charm to do well when marketing services to consumers. If you like what you just read from our blog, you’ll love the various informative courses, workshops, and events listed on our websites and social media. Whether you’re interested in personal development, health and wellness, bettering your relationships, or the overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how Richard Martinez can help you break past your daily struggles and start soaring in success.

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