5 Examples of Open-Ended Questions That Can Stimulate Conversation During Sales Calls

business development business owners career & business communication strategies sales small business small business owners Mar 30, 2022
5 Questions That Can Stimulate Conversation During Sales Calls

One of the biggest objectives for any sales rep is to have informative discussions with customers. There are many tricks of the trade that can be used to accomplish this goal. But the most effective one by far is open-ended questions. Open-ended questions initiate dialogue by encouraging respondents to be forthcoming with details.


Open-Ended Questions Spur Discourse:

Marketing Specialist Jen Harrison explains, “An open-ended sales question is a probing query that helps sales reps better understand their prospects. Open-ended questions are essential to success in sales. Why? Because they allow reps to get inside the head of their prospects and build rapport with them.” Here are a few good examples of sales-related open-ended questions:


1.  Tell me more about [fill in the blank]:

This question specifically encourages customers to provide more background on their opinions or grievances. And if a customer has a lot to say, they definitely won’t hold back on expressing their views.


2.  Is this the first time you’ve thought about buying a product/service like this?

This question clarifies whether a sales rep is dealing with knowledgeable or novice clientele. If a customer is knowledgeable, they are less likely to be confused by detailed or sophisticated information.


3.  How can we help you get started with [fill in the blank]?

This question specifies how the customer wants to be helped. It clarifies the expectations at play and provides sales reps with distinct parameters for customer service.


4.  What kind of support are you hoping to receive after your purchase?

Depending on what type of product is being sold, a customer’s experience might extend well beyond present transactions. If this is the case, asking this question creates opportunities for customer reassurance.


5.  Do you have any questions, inquiries, or comments?

This question gives customers a chance to conclude transactions without any unfinished business or regrets.



Open-ended questions are a great resource in sales. Especially because they give customers a chance to express themselves. At the end of the day, this is ideal. When customers voice their concerns using their own words/perspective, sales reps are better positioned to deliver precise and relevant solutions. If you like what you just read from our blog, you’ll love the various informative courses, workshops, and events listed on our websites and social media. Whether you’re interested in personal development, health and wellness, bettering your relationships, or the overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how Richard Martinez can help you break past your daily struggles and start soaring in success.

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