4 Solutions that Make it Easier to Attract Online Shoppers

business owners communication strategies richard martinez - business coach small business owners startups May 25, 2021
4 Solutions that Make it Easier to Attract Online Shoppers

How to attract customers to buy your product online?

Online shopping is gradually transforming into the main way that people prefer to buy things.  And there’s no denying that is convenient.  Be that as it may, online shopping isn’t exactly perfect.  Especially because depending on how seamless it is to browse a website, potential customers can end up getting turned away before completing their purchases. Entrepreneur/Technology Expert Basem Temraz advises that “It is very common for users to land on your website, and then exit because they’re not psychologically ready to make a decision to purchase or convert. They may want to read more, check other vendors out, or the timing just may not be right. It is therefore important to be able to retarget those individuals and remind them of your brand and offers.”

Here are a few tips on how to streamline the shopping experience on a website:

1) Minimize Shipping Costs 

The majority of large successful corporations facilitate free shipping.  So much so that customers have come to expect it is standard procedure.  If you want to make money through eCommerce, either reduce or eliminate shipping costs.

2) Have a Lenient Returns Policy 

The average customer tends to a lot of second-guessing about online merchandise.  This is why it’s important to provide peace of mind when it comes to return policies.  Customer-friendly return policies create a sense of flexibility which encourages purchases.

3) Avoid Mandatory User-Accounts 

Forcing customers to create accounts before buying anything might be convenient for data-mining, but it creates a discouraging pay-wall for casual online shoppers.  Give visitors the option to buy your product as quickly as possible without spending time filling out forms.

4) Use Minimalistic Formatting

Companies are usually so eager to get utility out of websites that they tend to design them with a lot of clutter.  Simplified web pages are not only easy to navigate, but they’re also a low-maintenance with respect to admin.


In order to deliver excellent customer service, it’s extremely important to think about the customer experience.  Regardless of whether customers transact in-person, or whether they do so through the Internet, anything that inconveniences them could interfere with their shopping.  This is why it’s advisable for businesses to be meticulous about formatting websites.  Make it easy to explore products, and straightforward to purchase them.  If you like what you just read from our blog, you’ll love the various informative courses, workshops and events listed on our websites and social media. Whether you’re interested in personal development, or overall improvement of your business, give us a call at 1 (888) 823-7757 to find out how The RISE Academy can help you break past your daily struggles and start soaring in success. For business development coaching by Richard Martinez, call at 626-202-2291 or follow us on Facebook and Instagram.


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