4 Little Things You Can Do to Enhance Your Sales Technique

business owners communication strategies leadership richard martinez - business coach small business owners startups May 07, 2021
4 Little Things You Can Do to Enhance Your Sales Technique

Sales is the single most important component of any business.  This is because high sales translate into higher revenue which increases the possibility of making profits.  On the other hand, low sales translate into lower revenue which increases the possibility of making losses.  Considering that there are countless companies in multiple industries selling an infinite number of products, business as a whole can reasonably be described as a dynamic system.  Regardless of how complex the field of businesses is however, there is one universal factor which all companies rely on both to survive and achieve success.  That is, sales.  Whether you’re selling a product directly, or you’re responsible for managing projects which generate sales, the sharper your sales skills are, the better positioned you will be to achieve growth and profitability.  

Here are a few tips on how to enhance your sales skills:

1) Understand What Youre Selling

If you intend to successfully sell something to someone, not only should you know everything there is to know about your product, but you should also know everything you can possibly comprehend about the customer.  Being knowledgeable makes it possible for you to present your product in a relevant way, will appealing to the specific needs and expectations of your clients.

2) Show Value

Human beings are driven by wants and needs.  If something has value, they are attracted to that thing.  If something does not present any value, it will be ignored.  The highest priority of any salesperson should be to make it clear that your product creates value in a way that customers will either need or want.  This is why advertising always includes a demonstration of how effective product are for example.  The instant customers see value, they become seduced into desiring said value.

3) Validate Your Customers

Before customers make the decision to purchase or invest in a product, their mind is saturated with indecision.  Whether or not they’re well-informed about their options, the simple act of shopping for something they want will bombard them with uncertainty and dissonance.  If you can figure out a way to make them feel as comfortable as possible while purchasing your product, not only will you win their approval, but you’ll also facilitate a swift transaction.  Listen to your customer, and give them your full attention.  Put them at ease about their doubts, and project reliability.  Remember that the customer is always right.

4) Always Be Closing

No matter how elaborately you’ve prepared to conduct a sale, don’t lose sight of the fact that a sale is a transaction.  Until that transaction has concluded with a financial commitment from your customer, the sale might as well never have existed in the first place.  From the moment you’re introduced to a client, use subtle conversation to encourage a commitment from them and make it as convenient as possible to pay for the product you’re selling.



A lot of people tend to perceive sales as a process of exchange: customer browses for product, sales agent provides guidance, and cash is ultimately exchanged for the product.  While there is some truth to this point of view, it’s a lot more important to view sales as a formulation of relationships.  The highest goal of sales isn’t to convince the customer to purchase a product.  Rather, the prime objective is to build trust.  The kind of trust that leaves such a good impression on a customer that they decide to become loyal to a company’s brand.  This kind of a connection is only possible if the sales process is personalized and efficient. For business development coaching by Richard Martinez, call at 626-202-2291 or follow us on Facebook and Instagram.

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