4 Genius Strategies to Get Great Results from Cold-Calls

business development business owners career & business communication strategies customers marketing sales small business small business owners Feb 04, 2022
4 Genius Strategies to Get Great Results from Cold-Calls

Customer outreach is an integral part of sales. And one of the most popular methods of customer outreach is cold-calling. Cold-calling is a widely used business practice because it’s a direct way to connect with existing or potential customers. When cold-calling goes well, companies are assured of sales revenue. Unfortunately, cold-calling is as challenging a task as it is rewarding.


Plan Your Every Move:

Marketing Specialist Jenny Keohane explains, “Cold-calling is a sales technique where sales reps call potential customers in hopes of getting them interested in a product or service. Cold-calling is tough because it’s difficult to call a stranger out of the blue, quickly engage them, and successfully pitch a product. In spite of the pressures involved, if done right, cold-calling can be extremely lucrative.” Here are a few quick tips on how to execute good cold-calls:


1.    Analyze the Demographics of Your Potential Listener:

Relating to a teenager is different from relating to a young adult. Relating to a young adult is different from relating to a senior citizen. Adjust your conversational etiquette to match the listener’s age, tastes, and interests.


2.    Use a Memorized Script to Introduce Yourself:

Cold-calling usually involves repetitive conversations about formal or complicated topics. Using a script can help to prevent absent-mindedness, rambling, or stuttering.


3.    Adapt to Your Listener’s Energy:

If a listener comes across as somber, address them with composure. If a listener comes across as enthusiastic, address them with excitement. Adapting to people’s energy creates a sense of familiarity that prolongs social engagement.


4.    Don’t Take Hostility Personally:

Every now and then, cold-calling creates encounters with irritable or unfriendly people. If and when this happens, don’t assume that their temper is aimed at you. Not everyone is in the mood to receive cold-calls, so it’s perfectly reasonable for a spontaneous interaction to take a bad turn.



Cold-calling isn’t a process for the faint of heart. It takes courage and alertness to stay focused during impromptu conversations. But the good thing about cold-calling is that practice makes perfect. The more experience that people develop with cold-calling, the easier it becomes to think on your feet. If you like what you just read from our blog, you’ll love the various informative courses, workshops, and events listed on our websites and social media. Whether you’re interested in personal development, health and wellness, bettering your relationships, or the overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how Richard Martinez can help you break past your daily struggles and start soaring in success.

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