4 Goals Besides Profit That a Well-Rounded Business Should Strive For

business development business relationships career & business Jul 31, 2022
4 Goals Besides Profit That a Well-Rounded Business Should Strive For

Businesses are so embedded in financial transactions that it’s certainly understandable when entrepreneurs are money-minded.  After all, profitability is a major objective in business.  But even though it’s necessary to prioritize profit-making, there are other driving forces that impact the sustainability of a business.  In addition to making money, it’s important to create optimal conditions for long-term survival and growth.


Money Isn’t the Only Thing that Matters:

Business Writer Neil Kokemuller suggests that “When a business grows in size, its objective may change from just earning profits. More and more businesses today strive to demonstrate corporate social responsibility to their customers. For example, society expects businesses to consider human rights, animal rights, and the environmental impact of their products.” Here are a few organizational objectives that are necessary for robust growth in a business:


1.    Ability to Manage Risk:

A good company is one that can face risks, or assume risks, without falling into jeopardy.  Risk-taking should be possible without the prospect of total annihilation.  Resilience can only be built through emergency preparation, and forward-thinking.


2.    Stable Internal Processes:

The way a company does business should feel natural and instinctive.  The more disruption or uncertainty features in a company’s operations, the more difficult it is to endure in the long term.


3.    Maximum Industry Knowledge:

Advanced knowledge makes it possible for a company to innovate and establish a competitive advantage.  This is why it’s important to have a highly-skilled workforce in place.


4.    Stellar Reputation:

Reputation has a direct impact on how long a company can function in a given market.  A good reputation translates into returning customers, whereas a bad reputation translates into temporary clientele.



A good business isn’t one that just sells things to people.  A good business is one that has a positive impact on society at large.  This is only possible when the mission of an organization transcends the materialistic objective of money-making. If you like what you just read from our blog, you’ll love the various informative courses, workshops, and events listed on our websites and social media. Whether you’re interested in personal development, health and wellness, bettering your relationships, or the overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how Richard Martinez can help you break past your daily struggles and start soaring in success.

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